Closing Out 2024: Year-End Questions Every Small Business Should Ask

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As the year winds down, it’s the perfect time to take stock of your business's performance and prepare for the year ahead. Year-end planning is not just about taxes—it’s about boosting your organization’s financial health, reassessing your goals, and setting a strong foundation for the future. In this blog post, we’ll walk you through the essential year-end questions and a handy checklist to help you close out 2024 successfully.

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Empowering Success: Vespertine Boutique's Journey with Clarity

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Empowering Success: Vespertine Boutique's Journey with Clarity

For many entrepreneurs, the initial steps of starting a business can be daunting, fraught with uncertainty and obstacles at every turn. However, finding the right support and guidance can make all the difference. This is where Clarity stepped in for Vespertine Boutique, offering not just financial expertise but a supportive partnership that transcended the traditional client-accountant relationship. We interviewed Jaime Jaynes, owner & founder of Vespertine to get insight into her experience and highlight everything the business has achieved in the last three years to our audience.

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Build A Marketing Plan

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First things first: marketing is not the same thing advertising, though advertising can be an important part of a marketing plan. Marketing is promoting or selling products, services, or programs. It includes activities like market research, building your brand, identifying customers or constituents, building relationships with them, developing creative partnerships, among other things. 

The marketing plan that's right for you is as unique as your business. Here are a few tools and resources to consider.

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