Empowering Success: Vespertine Boutique's Journey with Clarity

Vespertine boutique storefront in port townsend, wa

For many entrepreneurs, the initial steps of starting a business can be daunting, fraught with uncertainty and obstacles at every turn. However, finding the right support and guidance can make all the difference. This is where Clarity stepped in for Vespertine Boutique, offering not just financial expertise but a supportive partnership that transcended the traditional client-accountant relationship. We interviewed Jaime Jaynes, owner & founder of Vespertine to get insight into her experience and highlight everything the new business has achieved since opening its doors in 2021.

Jaime Jaynes, owner & founder of Vespertine boutique

Vespertine Boutique is an intimacy boutique that supports the lifelong physical and mental needs of its customers. Vespertine emphasizes that intimacy applies to all genders and sexualities, all ages and stages of life, and believes that sexuality and intimacy are central to a meaningful personal life. The shop located in Port Townsend offers a wide array of premium products and resources to support pleasurable and safe experiences at any stage in life, both online and in-store. Vespertine is proud to provide empathetic and confidential customer service for shoppers in-store, online resources, and community events.

From the beginning, Vespertine’s decision to seek Clarity's services was motivated by more than just a need for financial management. It was about finding a partner who shared the same values and vision; working with another woman-owned business was important to Jaime. Immediately impressed by Tina's approach to expertise and advice on starting a small business, Jaime found solace in Clarity's strong female empowerment focus. As a new company in the ‘adult’ industry, Vespertine encountered unexpected discrimination and hardship. Jaime reflects on her experience, expressing that “Clarity had my back, believed in what I was doing, and wanted to help because of our shared values.”

Clarity’s holistic approach allows for the development of deep relationships, going above and beyond transactional services. Our clients feel like they are a part of a team, where Clarity offers expert support and advocates for their success. “I don’t feel like you’re just my accountant,” Jaime says, “you’re my friends who I feel comfortable asking questions and being vulnerable with so we can find the best solutions.”

“I don’t feel like you’re just my accountant. You’re my friends who I feel comfortable asking questions and being vulnerable with so we can find the best solutions.”

The journey with Clarity has been transformative for Vespertine. Through financial modeling and expert guidance, Clarity helped Vespertine entice investors, navigate the complexities of running an online store for the first time, and create an e-commerce revenue stream! Lindsay, a key partner at Clarity, played an instrumental role in keeping Jaime on top of things. “I don’t think I would be successful without Linsay’s assistance and Clarity’s overall management,” Jaime adds, detailing how regular communication from Clarity allowed her to focus on what truly mattered – growing Vespertine.

One of Vespertine’s significant achievements since partnering with Clarity has been gaining confidence in financial management. Despite encountering challenges, from navigating tax complexities to learning the ropes of using QuickBooks, Jaime feels empowered and in control, thanks to Clarity's support. Clarity's proactive approach in flagging grant opportunities during the post-pandemic period has also been instrumental in Vespertine's growth trajectory.

Jaime’s financial management journey shows the transformative power of partnership and shared values when starting a business. Beyond financial management, Clarity became a trusted ally, offering support, guidance, and empowerment every step of the way. Clarity is so excited to watch Vespertine continue to thrive and grow. Please support Vespertine by shopping online at vespertineboutique.com and visiting the beautiful store in person at 914 Water St, Port Townsend, WA!

Support Small, Women-Owned Businesses in Port Townsend

Shop online at vespertineboutique.com and visit the beautiful store in person at 914 Water St, Port Townsend, WA!