Shooting Star Farm is a woman-owned business where visitors can learn about nature while tending veggies, fruit, berries, nuts and one another. Through edible plant sales, a CSA work-trade, special community projects, internships, tours and hands-on workshops, the farm prioritizes opportunities to learn self-reliance.

Shooting Star Farm worked with Clarity as a part of the Olympic Peninsula Small Business BOOST, a program established to drive business recovery in underserved and rural areas.

Clarity developed a brand identity that elevated the brand and created consistency. The logo and brand colors were created with inspiration from a hand-painted sign already used at the farm, signifying the dark night sky above back when shooting stars were the farm’s only crop.

Clarity also designed graphics for a physical poster and digital marketing campaign to announce Shooting Star Farm’s annual plant sale.

Clarity built a multi-page website using Mailchimp, which allowed for email marketing, e-commerce, and scheduling expansion. An e-commerce, SEO, and UX Strategy accompanied the site, giving Shooting Star Farm a foundation to utilize its new site and grow the business.