LEFT COAST CHARTERS ADVERTISING & SEO STRATEGY

  • Branded ad graphic highlighting Left Coast Charters’ unique sailing experience
  • View from the deck of Left Coast Charters’ wooden catboat during a private sailing tour
  • raditional wooden sailboat Katie M. on Port Townsend Bay during a private charter with Left Coast Charters
  • Mockup of digital ad campaign for Left Coast Charters on Instagram

Shooting Star Farm

Client

Branding strategy, brand identity, full website creation, SEO strategy, UX/UI design, collateral design, marketing campaign

Deliverables

Strategic marketing gives this local sailing business a boost.

Left Coast Charters provides idyllic, private sailboat charters on Port Townsend Bay aboard the traditional wooden catboat, Katie M. Though the experience was top-tier, the business wasn’t reaching its full audience through digital marketing.

Through the Olympic Peninsula Small Business BOOST program, Left Coast Charters partnered with Clarity to reach new customers and increase bookings. We provided a streamlined brand strategy experience and a comprehensive marketing strategy that brought more visibility, more clicks, and more business.

Positioning Left Coast Charters for Growth

Drawing inspiration from the charm of the Katie M. and the distinct experience of sailing Port Townsend Bay, Clarity crafted a quick yet strategic approach to elevate the brand and reach new audiences. This included:

  • Quick Branding: A streamlined brand strategy update to ensure communication to the right people with clarity and consistency.

  • Ad Graphics: Custom-designed visuals for use across digital advertising platforms, aligned with the brand’s tone and audience.

  • Promotion Strategy: A marketing plan to guide outreach, messaging, and content across channels, with a focus on seasonal visibility and bookings.

  • Advertising Placements: Targeted ad campaigns on Instagram, Facebook, and Google designed to maximize reach and engagement.

  • SEO & UX Strategy: Recommendations to optimize the existing website for search engines and users, including keyword research, on-page SEO, and UX improvements.

Tangible Results from a Targeted Campaign

  • 215% increase in site sessions

  • 120,000+ ad impressions 

  • 889 unique site visitors

  • Improved Google keyword rankings

THE WORK

THE WORK

Smartphone displaying a social media post about charter sails called 'Happy Hour Sails' with a sailboat and water background.
Social media report showing Instagram and Facebook ad performance data from May 17, 2023. Metrics include post engagement, reactions, shares, link clicks, and reach. The ad promotes sailing with Left Coast Charters.
Screenshot of Google search results for 'charter boat near Port Townsend, WA' and 'sailing port Townsend' with map, business listings, and relevant links for boat tours and sailing charters.
Person sitting, holding a smartphone that displays an Instagram post with a sailboat and the text 'SAIL WITH US'.

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