Eleven Ways to Strengthen Your Year End Appeal

The end of the year is a critical time for most nonprofit organizations; on a national average, 50% of donations are received in the final three months of the year. What’s more, nearly one third of gifts are made in the month of December! Many nonprofits begin planning and executing their year-end campaigns in September, or earlier—but if this isn’t you, don’t despair! There’s still time to create a meaningful final push to help you close your year on budget and start the New Year strong.

Here is a curated compilation of best practices, hints, and reminders, shared by some of the best nonprofit resources around, (links at the end of the article). They will help you pull together a terrific year-end campaign, even if you’re starting late. And remember, Clarity can help you pull together a great fundraising plan for 2017! Contact us to learn more. 

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Clarity Celebrates 10 years!

Friends,

Clarity is celebrating our 10th Anniversary this year! 

Some of you we had the privilege of seeing in person at our Birthday Celebration / Chamber Mixer on October 11--thank you so much for attending. It was a joy to have you. We hope you enjoyed visiting the new office location, and getting a chance to connect with our other fabulous clients and community members. If you weren't able to attend, please stop in and say 'hi' sometime soon!

As I pause to reflect on our ten years in business and look toward the future, I’d like to take a moment to reiterate a couple of thoughts.

I so appreciate our staff--they are stellar group of professionals who put our clients first.  It has been an honor to collaborate with this growing team of people who bring great skills, thoughtful analysis, creative ideas, and vibrant personalities to our work. I especially want to thank Pam Nebel, who’s been with me every step of the way.

I also want to thank our clients.  Of course, you are the reason we do this work, and the reason we get to do this work.  We have had the privilege of serving some of you for a decade now, and many more of you we've have been in partnership with for years. We've had the pleasure of watching you meet your goals, grow, and thrive.   Thank you for the work you do in our community – thank you for driving the local economy, providing great jobs, and delivering great products, programs, and services. Your success makes this community healthy, resilient, and vital.

Clarity is your partner in financial health; we very much look forward to helping you grow and flourish over the next ten years.

Best,

Tina

Clarity Staff at our 10 Year Anniversary Celebration

It's budget time!

Plan for budgets now!

As this year comes to a close I remember that endings always make me think about beginnings. They give me an opportunity to re-evaluate and to re-assess. I usually take this time of year to re-commit or newly commit the use of two of my available resources: time and money. I think about balance, I think about what I love and what I am missing. Then, I plan.

The process of planning always opens up a whole new world to me.

piggy-bank

Everything is a possibility and there are endless paths to take. Where do I want to travel? How much time do I want to take off?   How much time will I devote to piano lessons? Will I be able to increase the charitable donations I make? Do my kids really need the latest/greatest tablet? (Year two on list to Santa...)

Sometimes taking that first step feels overwhelming... But, I do love the idea of spending the month of December in Mexico. (I could play piano there, seek out a children's center to support... )

Welcome to the world of budgeting! You have possibilities, you have priorities and you have resources to spend to get where you are going. While you may feel at a loss to figure out where to start or how to find joy and possibility in the process - it all begins with the first step and re-framing any past perceptions of the task.

Really taking on budgeting for your organization can be more than rinse and repeat. It's your opportunity to put your plans for the upcoming year into action. It is the time to take a good hard look at what is working and what isn't, whether there is balance and whether you are heading down the path you really want to go. Your data already tells that story (or it should, anyway). Building your budget is the process of creating the story you are planning to tell.

So, let's get started!

Step 1: Dedicate the time

  • Make an appointment (or several) with yourself on your calendar to work on creating budget
  • Give yourself a treat, a special blend of tea, conducive music (something to make you look forward to the time)

Step 2: Create or use a template

  • Your system may allow exporting of your data in the desired format
  • You can use paper or excel spreadsheets that can be edited for your business
  • Computer programs like Excel can give you the added benefit of tying variable amounts to assumptions to calculate 'what if' scenarios more easily
  • Your budget should cover 12 to 24 months of business operation

Step 3: Start where you are, with what you know (Income, expenses, loan payments)      

  • Pull together historical info about each category by month
  • Review the comparison of budget versus actual. Make changes in your new budget document as needed

Step 4: Add what you are planning (changes known or predicted)

  • Do you need new categories?
  • Are there uses of cash to consider (asset purchases, loan repayments, etc)

Step 5: Ask yourself some questions:

  • Are you in alignment with your organization goals?
  • Does this budget reflect what you value most?
  • Are there trends (industry or seasonal) you can learn from or incorporate?
  • Are your ratios in line with industry standards?

Step 6: Tweak it until your income and expenses balance (this is the tough one)

  • Revisit and scrutinize all categories (Income and Expenses)
  • Shop your fixed expenses annually to see if you can find a better deal (phone, insurance, leases, etc)
  • If you provide health benefits, consider HSA/HRA's Flexible Spending
  • Work to reduce or eliminate debt to lower interest expense
  • Try to keep enough cash on hand to take advantage of discounts or good deals
  • Build in some cushion

The power of your budget is immense. Your budget causes you to think through how your organization is planning to fulfill the work ahead. It puts those plans and changes into black and white, making them real, actionable. Having numbers attached to your plans helps us put those visions and plans into action by giving us something to measure against as we begin to make progress.

Are you feeling inspired to do it right now? Good for you - go get 'em! If you feel like you need a little more to get going, or some further technical assistance, contact us – clarityei.com.


tina

Tina Flores-McCleese is the owner of Clarity, a firm providing financial consulting, workshops, one on one training, and grant management for non-profits and small businesses. Clarity helps non-profits and small businesses through organizational transitions with an eye towards the future, so your organization can accomplish what you really want to.
You can reach Clarity at 360-385-9963 x1, or www.clarityei.com