Azurite, owner & creative mind behind AZURE partnered with Clarity as a part of the Olympic Peninsula Small Business BOOST, a program established to drive business recovery in underserved and rural areas.

Clarity developed a brand identity that elevated the brand and created consistency across all social platforms and e-commerce channels. The logo and brand colors reflect AZURE’s high-quality products, professional tone, and minimalistic style.

The brand strategy outlined how to use this new brand identity with a main goal of achieving consistency across all platforms. Additionally, an e-commerce strategy was developed to give AZURE tangible next steps toward expanding the business.

Clarity also designed a branded business card, jewelry care card, and stickers to be used as order inclusions. This was a huge step up from AZURE’s previous generic thank you cards ordered through Amazon; branded inclusions give a personal touch to each order and enhance the unboxing experience, creating a more memorable and special product. Thoughtful inclusions gave a high-end feel to the products and allowed AZURE to differentiate from competitors all while building customer loyalty.